{"title":"Baby Home Care","description":"","products":[{"product_id":"baby-fabric-softener","title":"Baby Fabric Softener","description":"\u003ch2\u003eNATURAL SOFTNESS FOR YOUR BABY’S CLOTHES\u003c\/h2\u003eGrounded Baby Fabric Softener is a plant-based, biodegradable formula designed to remove soap and mineral residues from baby clothes, keeping them soft, fresh, and gentle on delicate skin. Unlike conventional softeners filled with synthetic fragrances and chemical additives, this non-toxic, eco-friendly solution ensures that your little one’s laundry is safe and irritation-free. Infused with real lavender, it provides a calming, natural scent without artificial perfumes.\u003ch2\u003eWHY CHOOSE A NATURAL FABRIC SOFTENER?\u003c\/h2\u003eMany fabric softeners contain harsh chemicals, artificial fragrances, and silicone-based softening agents that can leave chemical residues on fabrics. And our little one's skins are absorb any residual chemicals on their clothes. Our Grounded Baby Fabric Softener is free from toxic additives, making it perfect for sensitive skin and cloth diapers. It works by naturally neutralizing detergent residues, preventing buildup and keeping fabrics soft and breathable. Safe for handwashing and machine use, it’s an ideal choice for parents looking for a cleaner, gentler laundry routine.\u003ch2\u003eA SAFER, ECO-FRIENDLY ALTERNATIVE\u003c\/h2\u003eMost conventional fabric softeners contain petroleum-based ingredients and synthetic dyes that can harm both your baby and the environment. Grounded Baby Fabric Softener is biodegradable, non-toxic, and made with plant-based ingredients, making it a responsible, eco-conscious choice. Give your baby the comfort of clean, naturally softened clothes without compromising on safety.","brand":"Grounded Baby","offers":[{"title":"Default Title","offer_id":46932195704985,"sku":"BBFS-1-","price":650.0,"currency_code":"KES","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/6303\/0425\/files\/BABY_FABRIC_SOFTENER_1L.webp?v=1776270975"},{"product_id":"baby-laundry-bar","title":"Baby Laundry Bar","description":"\u003ch2\u003ePOWERFUL NATURAL STAIN REMOVAL FOR BABY CLOTHES\u003c\/h2\u003eSay goodbye to stubborn stains with Grounded Baby Laundry Bar, a 100% natural, coconut-powered stain remover designed to keep baby clothes clean without exposing them to harsh chemicals. This solid, hand-shaped bar makes pre-treating stains easy, lifting milk, food, and dirt marks while being gentle on delicate fabrics. Made with pure coconut soap, it delivers a deep clean without irritating sensitive skin, making it perfect for babies prone to eczema and allergies.\u003ch2\u003eWHY CHOOSE A SOLID LAUNDRY BAR?\u003c\/h2\u003eUnlike liquid stain removers that contain synthetic detergents, artificial fragrances, and harsh chemicals, our Grounded Baby Laundry Bar is free from sulfates, parabens, and synthetic additives. Its solid format makes it long-lasting, waste-free, and travel-friendly, giving parents an effective, eco-conscious alternative to conventional products. Use it for pre-treating stains before washing by hand or in a machine with Grounded Baby Laundry Powder.\u003ch2\u003eA SAFER, MORE SUSTAINABLE LAUNDRY SOLUTION\u003c\/h2\u003eMost stain removers contain toxic ingredients that can leave behind chemical residues on clothes, potentially irritating baby’s delicate skin. Grounded Baby Laundry Bar is biodegradable, non-toxic, and free from artificial brighteners, ensuring your baby’s clothes stay clean and safe. Choose a natural, plastic-free alternative that’s better for your family and the planet—one wash at a time.","brand":"Grounded Baby","offers":[{"title":"Default Title","offer_id":46932195868825,"sku":"BBLB-0.15-","price":445.0,"currency_code":"KES","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/6303\/0425\/files\/BABY_LAUNDRY_BAR_SOAP.webp?v=1776271712"},{"product_id":"baby-laundry-soap-powder-lavender","title":"Baby Laundry Soap Powder - Lavender","description":"\u003ch2\u003eGENTLE, NATURAL CLEAN FOR BABY CLOTHES\u003c\/h2\u003eGrounded Baby Laundry Soap Powder is a plant-based, coconut-powered detergent designed to gently cleanse baby clothes without exposing them to harsh chemicals. Lightly scented with lavender essential oil, it leaves clothes soft, fresh, and free from synthetic residues. Unlike conventional detergents that contain sulfates, phosphates, and artificial fragrances, our biodegradable, non-toxic formula is safe for delicate skin and won’t irritate baby’s lungs.\u003ch2\u003eWHY CHOOSE A NATURAL BABY LAUNDRY SOAP?\u003c\/h2\u003eMost baby detergents contain harsh surfactants and synthetic perfumes that can trigger allergies and skin irritation. Our Grounded Baby Laundry Soap Powder is free from artificial additives, making it the ideal choice for newborns, sensitive skin, and cloth diapers. Plus, it’s highly concentrated—just 30ml per 10kg load means 33 loads per kg, giving you a long-lasting, cost-effective alternative to liquid detergents.\u003ch2\u003eA SAFER CHOICE FOR YOUR BABY \u0026amp; THE PLANET\u003c\/h2\u003eTraditional laundry detergents leave behind chemical residues that can irritate baby’s skin and pollute water systems. Grounded Baby Laundry Soap Powder is biodegradable, septic-safe, and free from synthetic chemicals, ensuring a cleaner home and a healthier environment. Choose a natural, effective, and eco-friendly laundry routine—because your baby deserves the best.","brand":"Grounded Baby","offers":[{"title":"Default Title","offer_id":46932195901593,"sku":"BBLP-1-L","price":1425.0,"currency_code":"KES","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/6303\/0425\/files\/BABY_LAUNDRY_SOAP_LAVENDER_SCOOP.webp?v=1776271801"},{"product_id":"baby-surface-toy-cleaner","title":"Baby Surface \u0026 Toy Cleaner","description":"\u003ch2\u003eSAFE, NON-TOXIC CLEANING FOR BABY SPACES\u003c\/h2\u003eKeep your baby’s environment clean and chemical-free with Grounded Baby Surface \u0026amp; Toy Cleaner, a natural, multipurpose cleaning solution powered by Pure Soap (Kenyan Castile Soap). Designed to effectively clean countertops, toys, highchairs, and more, this gentle yet powerful formula removes dirt and grime without exposing your family to harsh chemicals. Infused with lavender essential oil, it leaves behind a calming, natural scent, making cleaning a soothing experience.\u003ch2\u003eA GENTLE BUT EFFECTIVE ALTERNATIVE TO HARSH CLEANERS\u003c\/h2\u003eMost household cleaners contain ammonia, synthetic fragrances, and toxic residues that can be harmful, especially for babies and young children. Grounded Baby Surface \u0026amp; Toy Cleaner is free from parabens, sulfates, and artificial chemicals, ensuring a pure, non-toxic clean for every surface. Whether you're wiping down high-touch areas, cleaning sticky toys, or freshening up play spaces, this biodegradable and eco-friendly cleaner provides peace of mind with every spray.\u003ch2\u003eA SAFER CHOICE FOR YOUR FAMILY \u0026amp; THE PLANET\u003c\/h2\u003eUnlike conventional cleaners that contribute to indoor air pollution, our biodegradable formula ensures a cleaner home and a healthier planet. Perfect for parents looking for a natural, safe, and effective way to keep baby spaces germ-free, this versatile cleaner is an essential addition to any home. 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Plus, it comes in a refill option to reduce plastic waste and support a more sustainable kitchen.\u003ch2\u003eWHY SWITCH TO A SOLID DISH BAR?\u003c\/h2\u003eUnlike conventional dish soaps that contain synthetic detergents, parabens, and artificial fragrances, our solid dish bar is free from harsh chemicals. It lathers easily, rinses clean, and leaves no toxic residue behind, ensuring that your baby's dishes are safe for every use. The compact, solid format reduces plastic waste and is a cost-effective, long-lasting alternative to liquid dish soap. Plus, it is gentle on hands, preventing dryness or irritation.\u003ch2\u003eA SAFER CHOICE FOR YOUR FAMILY \u0026amp; THE ENVIRONMENT\u003c\/h2\u003eMost liquid dish soaps contain harsh surfactants that linger on dishes, potentially exposing your baby to chemical residues. Grounded Baby Dish Soap is biodegradable, non-toxic, and free from synthetic additives, making it safe for your child and better for the planet. Save your 100% recycled plastic container, and purchase a refill bar!","brand":"Grounded Baby","offers":[{"title":"400g","offer_id":47092647100569,"sku":"BBD-0.4-","price":650.0,"currency_code":"KES","in_stock":false},{"title":"400g refill","offer_id":46932201701529,"sku":"BBD-0.4ECO-1","price":625.0,"currency_code":"KES","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/6303\/0425\/files\/BABY_DISHES_400G.webp?v=1776270919"},{"product_id":"baby-sanitizer-spray","title":"Baby Sanitizer Spray","description":"\u003ch2\u003eSAFE, NON-TOXIC SANITIZING FOR BABIES\u003c\/h2\u003eGrounded Baby Sanitizer Spray is a gentle yet powerful alcohol-free sanitizer, designed for safe, everyday use on your baby’s hands, toys, and surfaces. Made with electrolyzed water (HOCl), it kills viruses, bacteria, and fungi in just 3 seconds, providing instant protection without harsh chemicals. Unlike conventional alcohol-based sanitizers that can dry out delicate skin, this non-toxic, fragrance-free spray is gentle enough for newborns while being effective for the whole family.\u003ch2\u003eWHY SWITCH TO AN ALCOHOL-FREE SANITIZER?\u003c\/h2\u003eMany sanitizers contain alcohol, artificial fragrances, and harsh chemicals that can irritate baby’s sensitive skin. Grounded Baby Sanitizer Spray is different—it cleans effectively without causing dryness or irritation, making it ideal for frequent use. Safe for hands, pacifiers, toys, highchairs, and diaper-changing areas, this versatile spray ensures your baby’s world stays clean and germ-free. No rinsing needed—just spray and let dry!\u003ch2\u003eA BETTER CHOICE FOR YOUR FAMILY \u0026amp; THE PLANET\u003c\/h2\u003eTraditional sanitizers often contain toxic ingredients that can harm developing immune systems and pollute waterways. Grounded Baby Sanitizer Spray is biodegradable, non-toxic, and completely safe for babies and pets. Keep a bottle in your diaper bag, stroller, or nursery for quick, worry-free clean-ups anytime, anywhere. A smarter, safer way to protect what matters most.","brand":"Grounded Baby","offers":[{"title":"100ml","offer_id":47092643725465,"sku":"BBSA-0.1-","price":480.0,"currency_code":"KES","in_stock":false},{"title":"500ml","offer_id":47092643758233,"sku":"BBSA-0.5-","price":575.0,"currency_code":"KES","in_stock":false},{"title":"1L refill","offer_id":46932436287641,"sku":"BBSA-1-","price":999.0,"currency_code":"KES","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/6303\/0425\/files\/BABY_SANITIZER_SPRAY_PARENT.jpg?v=1776272214"},{"product_id":"baby-surfaces-bundle","title":"Baby Surfaces Bundle","description":"\u003ch2\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eCLEAN SURFACES, PEACE OF MIND\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe Grounded Baby Surfaces Bundle offers everything you need to maintain a clean and healthy environment for your little one. This bundle includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLavender-Scented Dish Soap Bar\u003c\/strong\u003e: A solid washing bar that’s tough on grease but gentle on your baby’s bottles and utensils.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMultipurpose Surface and Toy Cleaner\u003c\/strong\u003e: Pure Soap spray boosted with lavender, this cleaner tackles messes on a variety of surfaces.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong, Non-Toxic Sanitizer Spray\u003c\/strong\u003e: Powered by hypochlorous acid, it’s highly effective yet safe for everyday use. No rinse needed. Works in 3 seconds. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eBUNDLE AND SAVE\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEnjoy peace of mind with these safe and natural cleaning solutions, all at a discounted rate.\u003c\/span\u003e\u003c\/p\u003e","brand":"Grounded","offers":[{"title":"Default Title","offer_id":47137611546777,"sku":"BUN-BYSF-","price":1593.0,"currency_code":"KES","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/6303\/0425\/files\/BUNDLE_BABY_SURFACES.jpg?v=1776285458"},{"product_id":"baby-laundry-bundle","title":"Baby Laundry Bundle","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eGrounded natural laundry products use no artificial fragrances, optical brighteners, or PEGS, keeping your little ones clean and safe. What we use on our clothes can affect our overall well being - including skin sensitivities, and lung irritation. 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