{"title":"Baby, Kids \u0026 Pets","description":null,"products":[{"product_id":"baby-fabric-softener","title":"Baby Fabric Softener","description":"\u003ch2\u003eNATURAL SOFTNESS FOR YOUR BABY’S CLOTHES\u003c\/h2\u003eGrounded Baby Fabric Softener is a plant-based, biodegradable formula designed to remove soap and mineral residues from baby clothes, keeping them soft, fresh, and gentle on delicate skin. Unlike conventional softeners filled with synthetic fragrances and chemical additives, this non-toxic, eco-friendly solution ensures that your little one’s laundry is safe and irritation-free. Infused with real lavender, it provides a calming, natural scent without artificial perfumes.\u003ch2\u003eWHY CHOOSE A NATURAL FABRIC SOFTENER?\u003c\/h2\u003eMany fabric softeners contain harsh chemicals, artificial fragrances, and silicone-based softening agents that can leave chemical residues on fabrics. And our little one's skins are absorb any residual chemicals on their clothes. Our Grounded Baby Fabric Softener is free from toxic additives, making it perfect for sensitive skin and cloth diapers. It works by naturally neutralizing detergent residues, preventing buildup and keeping fabrics soft and breathable. Safe for handwashing and machine use, it’s an ideal choice for parents looking for a cleaner, gentler laundry routine.\u003ch2\u003eA SAFER, ECO-FRIENDLY ALTERNATIVE\u003c\/h2\u003eMost conventional fabric softeners contain petroleum-based ingredients and synthetic dyes that can harm both your baby and the environment. Grounded Baby Fabric Softener is biodegradable, non-toxic, and made with plant-based ingredients, making it a responsible, eco-conscious choice. 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Made with pure coconut soap, it delivers a deep clean without irritating sensitive skin, making it perfect for babies prone to eczema and allergies.\u003ch2\u003eWHY CHOOSE A SOLID LAUNDRY BAR?\u003c\/h2\u003eUnlike liquid stain removers that contain synthetic detergents, artificial fragrances, and harsh chemicals, our Grounded Baby Laundry Bar is free from sulfates, parabens, and synthetic additives. Its solid format makes it long-lasting, waste-free, and travel-friendly, giving parents an effective, eco-conscious alternative to conventional products. Use it for pre-treating stains before washing by hand or in a machine with Grounded Baby Laundry Powder.\u003ch2\u003eA SAFER, MORE SUSTAINABLE LAUNDRY SOLUTION\u003c\/h2\u003eMost stain removers contain toxic ingredients that can leave behind chemical residues on clothes, potentially irritating baby’s delicate skin. Grounded Baby Laundry Bar is biodegradable, non-toxic, and free from artificial brighteners, ensuring your baby’s clothes stay clean and safe. Choose a natural, plastic-free alternative that’s better for your family and the planet—one wash at a time.","brand":"Grounded Baby","offers":[{"title":"Default Title","offer_id":46932195868825,"sku":"BBLB-0.15-","price":445.0,"currency_code":"KES","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/6303\/0425\/files\/BABY_LAUNDRY_BAR_SOAP.webp?v=1776271712"},{"product_id":"baby-laundry-soap-powder-lavender","title":"Baby Laundry Soap Powder - Lavender","description":"\u003ch2\u003eGENTLE, NATURAL CLEAN FOR BABY CLOTHES\u003c\/h2\u003eGrounded Baby Laundry Soap Powder is a plant-based, coconut-powered detergent designed to gently cleanse baby clothes without exposing them to harsh chemicals. Lightly scented with lavender essential oil, it leaves clothes soft, fresh, and free from synthetic residues. Unlike conventional detergents that contain sulfates, phosphates, and artificial fragrances, our biodegradable, non-toxic formula is safe for delicate skin and won’t irritate baby’s lungs.\u003ch2\u003eWHY CHOOSE A NATURAL BABY LAUNDRY SOAP?\u003c\/h2\u003eMost baby detergents contain harsh surfactants and synthetic perfumes that can trigger allergies and skin irritation. Our Grounded Baby Laundry Soap Powder is free from artificial additives, making it the ideal choice for newborns, sensitive skin, and cloth diapers. Plus, it’s highly concentrated—just 30ml per 10kg load means 33 loads per kg, giving you a long-lasting, cost-effective alternative to liquid detergents.\u003ch2\u003eA SAFER CHOICE FOR YOUR BABY \u0026amp; THE PLANET\u003c\/h2\u003eTraditional laundry detergents leave behind chemical residues that can irritate baby’s skin and pollute water systems. 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Designed to effectively clean countertops, toys, highchairs, and more, this gentle yet powerful formula removes dirt and grime without exposing your family to harsh chemicals. Infused with lavender essential oil, it leaves behind a calming, natural scent, making cleaning a soothing experience.\u003ch2\u003eA GENTLE BUT EFFECTIVE ALTERNATIVE TO HARSH CLEANERS\u003c\/h2\u003eMost household cleaners contain ammonia, synthetic fragrances, and toxic residues that can be harmful, especially for babies and young children. Grounded Baby Surface \u0026amp; Toy Cleaner is free from parabens, sulfates, and artificial chemicals, ensuring a pure, non-toxic clean for every surface. 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Made with pure coconut soap, it cuts through grease and milk residue while being gentle on sensitive skin. Naturally scented with eucalyptus and lavender essential oils, this 400g bar lasts longer than liquid dish soap and provides a fresh, clean wash every time. Plus, it comes in a refill option to reduce plastic waste and support a more sustainable kitchen.\u003ch2\u003eWHY SWITCH TO A SOLID DISH BAR?\u003c\/h2\u003eUnlike conventional dish soaps that contain synthetic detergents, parabens, and artificial fragrances, our solid dish bar is free from harsh chemicals. It lathers easily, rinses clean, and leaves no toxic residue behind, ensuring that your baby's dishes are safe for every use. The compact, solid format reduces plastic waste and is a cost-effective, long-lasting alternative to liquid dish soap. 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Save your 100% recycled plastic container, and purchase a refill bar!","brand":"Grounded Baby","offers":[{"title":"400g","offer_id":47092647100569,"sku":"BBD-0.4-","price":650.0,"currency_code":"KES","in_stock":false},{"title":"400g refill","offer_id":46932201701529,"sku":"BBD-0.4ECO-1","price":625.0,"currency_code":"KES","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/6303\/0425\/files\/BABY_DISHES_400G.webp?v=1776270919"},{"product_id":"baby-foaming-body-wash","title":"Baby Foaming Body Wash","description":"\u003ch2\u003eA GENTLE, FUN \u0026amp; SAFE BATH TIME EXPERIENCE\u003c\/h2\u003eBath time should be a soothing, chemical-free experience, which is why we created Grounded Baby Foaming Body Wash—a gentle, sulfate-free cleanser powered by pure Castile Soap. Formulated for sensitive skin, it cleans without stripping natural oils, preserving the skin’s natural barrier to help prevent dryness and irritation. Perfect for babies prone to eczema, this foaming wash makes bath time both fun and safe.\u003ch2\u003eWHY CHOOSE A REFILLABLE, SULFATE-FREE WASH?\u003c\/h2\u003eUnlike conventional baby washes that contain SLS, parabens, and synthetic additives, our formula is free from harsh chemicals, ensuring a mild and nourishing cleanse for delicate skin. The 500ml foaming dispenser provides a soft, bubbly lather, while the 1L refill option allows for easy, waste-free replenishment. Newborn baby? We recommend our Fragrance-Free option.\u003ch2\u003eA HEALTHIER CHOICE FOR YOUR BABY \u0026amp; THE ENVIRONMENT\u003c\/h2\u003eMost body washes come in single-use plastic bottles and contain harsh detergents that can irritate sensitive skin. Grounded Baby Foaming Body Wash is biodegradable, refillable, and sulfate-free, ensuring your baby gets the gentlest cleanse without unnecessary waste. 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Made with electrolyzed water (HOCl), it kills viruses, bacteria, and fungi in just 3 seconds, providing instant protection without harsh chemicals. Unlike conventional alcohol-based sanitizers that can dry out delicate skin, this non-toxic, fragrance-free spray is gentle enough for newborns while being effective for the whole family.\u003ch2\u003eWHY SWITCH TO AN ALCOHOL-FREE SANITIZER?\u003c\/h2\u003eMany sanitizers contain alcohol, artificial fragrances, and harsh chemicals that can irritate baby’s sensitive skin. Grounded Baby Sanitizer Spray is different—it cleans effectively without causing dryness or irritation, making it ideal for frequent use. Safe for hands, pacifiers, toys, highchairs, and diaper-changing areas, this versatile spray ensures your baby’s world stays clean and germ-free. No rinsing needed—just spray and let dry!\u003ch2\u003eA BETTER CHOICE FOR YOUR FAMILY \u0026amp; THE PLANET\u003c\/h2\u003eTraditional sanitizers often contain toxic ingredients that can harm developing immune systems and pollute waterways. Grounded Baby Sanitizer Spray is biodegradable, non-toxic, and completely safe for babies and pets. Keep a bottle in your diaper bag, stroller, or nursery for quick, worry-free clean-ups anytime, anywhere. 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Powered by electrolyzed water (HOCl), a naturally occurring compound in the body that fights infection, this gentle spray soothes irritation, kills bacteria, disinfects without stinging, and supports faster recovery. Perfect for cuts, scrapes, burns, diaper rash, and irritated skin, it disinfects without stinging and is safe for newborns and sensitive skin.\u003c\/p\u003e\u003ch2\u003eWHY CHOOSE A NATURAL BABY WOUND SPRAY?\u003c\/h2\u003e\u003cp\u003eMost conventional first aid products contain alcohol, synthetic fragrances, or harsh chemicals that sting and irritate delicate skin. Grounded Baby Sting-Free First Aid Spray is a gentle \u003cstrong\u003ebaby wound spray\u003c\/strong\u003e that provides a safer, non-toxic alternative that effectively cleanses wounds, reduces inflammation, and helps the skin heal naturally. No rinsing required, just spray and go. 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Lightly mist over cribs, bedding, pajamas, or the nursery to create a comforting atmosphere that promotes deep, undisturbed sleep.\u003ch2\u003eWHY CHOOSE A NATURAL SLEEP SPRAY?\u003c\/h2\u003eCreating a stress-free bedtime routine should start with a calming mist into the bath, or onto their bedding or pajamas. Whether you’re soothing a restless newborn or helping your toddler settle down, this mist provides a natural, gentle way to support healthier sleep patterns. Works for parents too!\u003ch2\u003eSAFE FOR BABIES, BETTER FOR THE PLANET\u003c\/h2\u003eUnlike conventional room sprays that release synthetic chemicals into the air, our biodegradable, eco-friendly formula ensures that your baby's environment remains clean, pure, and toxin-free. Perfect for naptime, bedtime, or even moments of restlessness, this versatile mist is an essential part of a calm and peaceful nighttime routine. 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Made with Kenyan Castile soap, this sulfate-free, paraben-free shampoo gently cleanses while preserving your pet’s natural oils, preventing dryness and irritation. Glycerin locks in moisture, keeping your pet’s coat soft and shiny, while lemongrass essential oil naturally repels insects, leaving behind a fresh, clean scent.\u003ch2\u003eEFFECTIVE, YET SAFE FOR SENSITIVE SKIN\u003c\/h2\u003eUnlike conventional pet shampoos that contain harsh detergents, artificial fragrances, and irritants, this biodegradable, non-toxic formula is safe for all breeds and coat types. Use it two ways—dilute into a pitcher for an easy, even wash or apply directly to the coat sparingly, lathering gently before rinsing well. No synthetic perfumes, no hidden nasties—just pure, plant-based cleansing.\u003ch2\u003eA BETTER CHOICE FOR YOUR PET \u0026amp; THE PLANET\u003c\/h2\u003eTraditional pet shampoos often contain toxic ingredients that pollute water systems and can cause skin reactions. Grounded Natural Pet Shampoo is a biodegradable, eco-friendly alternative that ensures your pet stays clean, healthy, and protected while reducing your environmental impact. 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