Safe for Families
Made from ingredients you recognise. No nasties.
Eco Conscious
Biodegradable formulas, 100% recycled packaging.
Concentrated to last
No fillers, no diluted products. Refill sizes available.
Next Day Delivery
Order by 4pm, delivered tomorrow in Nairobi
Grounded is available at
Best Sellers
We make clean feel good
Grounded is a women-run Kenyan company making over 50 non-toxic home and personal care products — powered by African-grown ingredients, bottled in 100% recycled plastic collected right here in Kenya. We've returned to the tradition of soap making: a farm-to-factory model using real ingredients that are safe to bring into your home.
No toxic chemicals. No greenwashing. Just products that actually work, from a team that actually cares.
- B-Corp Certified
- Women-led team · 60% female workforce
- Available in 170 outlets in East Africa
Kenya's only full-range non-toxic cleaning brand
We've built something that doesn't exist anywhere else in East Africa - a complete home and personal care range with zero toxic ingredients, made in Kenya. If that's a fit for your business, we'd like to hear from you.
CONSCIOUS MANUFACTURING
Good for your Home. Good for Kenya
I love dishes, it makes my spoons shiny and I don't use a lot of water to rinse
Tasha