Baby, Kids & Pets

GENTLE ENOUGH FOR THE WHOLE FAMILY - INCLUDING THE PETS

When it comes to the youngest members of your household, ingredient transparency matters most. Grounded baby products use the same plant-derived, biodegradable formulas as our main range, but with even gentler formulations - free from synthetic fragrances, harsh surfactants, and chemical preservatives. Our Baby Home Care range covers dishwashing and laundry, so the dishes your baby eats from and the clothes against their skin are cleaned with ingredients you can actually trust. Our Baby Personal Care range includes baby soap, baby shampoo, and sanitising sprays for the daily rituals that keep little ones clean and comfortable.

For pet owners, our pet care products are formulated to clean effectively without the toxic load of conventional pet shampoos - safer for your animals, and safer for the water systems and surfaces they interact with every day.

This range pairs naturally with our Home Care and Personal Care collections for a consistent, low-chemical household. For gift-giving, explore our Sales & Bundles range, which includes home cleaning hampers suitable for growing families. Grounded baby and pet care: gentler by design, kinder by nature, and made in Africa.