Safe for Families
Made from ingredients you recognise. No nasties.
Eco Conscious
Biodegradable formulas, 100% recycled packaging.
Concentrated to last
No fillers, no diluted products. Refill sizes available.
B-Corp Certified
Global certification.
Made in Africa.
Best Sellers
We make clean feel good
Grounded is a women-run Kenyan company making over 50 non-toxic home and personal care products — powered by African-grown ingredients, bottled in 100% recycled plastic collected right here in Kenya. We've returned to the tradition of soap making: a farm-to-factory model using real ingredients that are safe to bring into your home.
No toxic chemicals. No greenwashing. Just products that actually work, from a team that actually cares.
- B-Corp Certified
- Women-led team · 60% female workforce
- Available in 170 outlets in East Africa
Grow with Grounded
We've built something that doesn't exist anywhere else in East Africa - a complete home and personal care range with zero toxic ingredients, made in East Africa. If that's a fit for your business, we'd like to hear from you.
CONSCIOUS MANUFACTURING
Good for your Home. Good for the Planet
I love dishes, it makes my spoons shiny and I don't use a lot of water to rinse
Tasha