Safe for Families
Made from ingredients you recognise. No nasties.
Eco Conscious
Biodegradable formulas, 100% recycled packaging.
Concentrated to last
No fillers, no diluted products. Refill sizes available.
B-CORP CERTIFIED
Global certification.
Made in Africa
We make clean feel good
Grounded is a women-run Kenyan company making over 50 non-toxic home and personal care products — powered by African-grown ingredients, bottled in 100% recycled plastic collected right here in Kenya. We've returned to the tradition of soap making: a farm-to-factory model using real ingredients that are safe to bring into your home.
No toxic chemicals. No greenwashing. Just products that actually work, from a team that actually cares.
- B-Corp Certified
- Women-led team · 60% female workforce
- Available in 170 outlets in East Africa
An African brand built for the world
Grounded is East Africa's only full-range non-toxic cleaning brand — B-Corp certified, solar-powered, and already exporting. We're looking for the right import partners, distributors and retailers to bring this to new markets. If that's you, we'd like to talk.
CONSCIOUS MANUFACTURING
Good for your Home. Good for the Planet
I love dishes, it makes my spoons shiny and I don't use a lot of water to rinse
Tasha